Turning research results into insights that result in "why didn't I think of that?" responses helps right ideas move forward.
Actionable Insights are the basis for making decisions and taking action. They provide an understanding where and why to make meaningful changes. Insights need to resonate with you - as a decision maker – be specific to your needs, and allow you to take action. Insights are a fundamental truth about human emotions or behaviors that can be leveraged to build a new product, service, and brand or marketing message.
However, in China, some teams and departments are still working with just facts or figures gained from internal or external research. Without linking this information to relevant outcomes, progress can stall, limiting opportunities for growth.