eyes on the future

Cases & Work Examples

With a heavy focus on China to innovate, design and develop experiences that bridge the next.

We take pride in creating value for our customers. We have selected a diverse set of engagement examples related to business innovation, insights and experience design for products and services. 

Using Insight-Based Design Strategy to Develop Future Vehicles

As China grew to become world’s largest automotive market, automotive brands paid more and more attention to Chinese consumers’ preferences when designing next-generation vehicles. Insight-based design capabilities play an important and strategic role in developing future concepts and services that are aligned with Chinese consumers’ values. Companies that lack these