Design Research in Automobile Industry

With the speedy development of Chinese economy and the continuous improvement of people's living, China is playing an important role increasingly in growing automobile market. More and more automobile manufacturers start to place their emphasis on China market. New style and new brands are published continuously; the market competition becomes hotter and hotter. Design becomes one of key factors which have strong impacts on consumer to buy or not.

CBI team has done quantitative and qualitative research for a global leading automobile brand, to discover the impression and positioning of their brand in China; finding strength and weakness by comparing with other automobile brands in China; give them the strategic suggestion on how can be successful in future China.