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Improving Futures by Design

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We are an insight-based service design & innovation firm.

Our Services

Insight
Strategy
Design

We discover the unmet and unknown needs that can be leveaged as actionbale insights to drive innovation for future services and products.

Setting a vision and strategy to drive short and long term initiatives. Establishing the critical success factors to develop new products and service experiences.

We make ideas real. Using a human centered approach to design, we create the physical and digital touch points that deliver meaningful and valuable experiences.

Cases

more
Product & Service Portfolio
The Real Caregiving Journey
Collaboratively we discovered unknown and unmet needs that defined opportunities for future products & services to improve medication delivery process for nurses at scale.
Brand Portfolio
Refreshing China's Iconic Skincare Brand
We guided Dabao to establish a new brand experience and portfolio expansion strategy to fuel growth
Mobility Product Strategy
Turning to Design Research for Vehicles of the Future
Using Insight-Based Design Strategy to Develop Future Vehicles
Product Innovation
Lenovo Yoga
Inspiring the “NEXT” Notebook Computer

News

Monday 24 June 2019
Cathy Huang as Jury of SDN Service Design Award
Thursday 20 June 2019
Integrating Service Design Across Industries
Thursday 20 June 2019
"Service Design" for Leaders
Wednesday 19 June 2019
Service Design Heavily Pushed by Industry Moguls
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  • SERVICES
    • INSIGHT
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    • HEALTHCARE
    • FMCG
    • AUTOMOTIVE
  • ABOUT
    • CBi CHINA BRIDGE
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    • GLOBAL REACH
    • CAREER
  • NEWS
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  • ENGAGE
    • 80 VS 20
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    • WECO

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Contact Us

Rm 202, Building C3, 800 Show, 800 Changde Rd, JingAn, Shanghai, China, 200040
86 21 5059 6066

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