China Telecom- Design Research on Family Telecommunication Product

As the reformation of telecommunication industry deepened, the traditional giants of China Telecom, China Mobile and China Unicom are all taking the whole new challenges. Facing to these competitive pressures, China Telecom invited CBI to provide development strategy to integrate their service of fixed phone, internet, PHS (Personal Handy-phone System) and newly added CDMA.
CBI has chosen several typical first tier and second-tier cities, to launch In-depth interview with the family members to discuss their requirements to the telecommunication products. Based on these needs, CBI conducted an adjustment and development to the China Telecom current family telecommunication products "My e Home" . CBI also concluded to two brand new concepts based on the survey and research, which have covered the needs of consumer, market, resource and business organizing.
CBI's research results presented a clear strategy and direction in China Telecom's future development.
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