Color Strategy for Lenovo

At the beginning of 2006, CBI was invited by Lenovo Mobile for the Color Strategy Project. As one of the core competences, the design research service is the favorite part CBI would like to present to the clients. CBI's expert team starts with the analysis of the competitors' strategy as well as the SET (Social,Economic, Technology) factors. In addition to the research service, CBI also helps the Lenovo Mobile design team implement the project output by trainings and other interactive programs.