International car designers cater to Chinese tastes ­—— CBi's opinion on China Daily

As the car market booms in China, there is growing need for design education, research and execution to produce automobiles that are appealing to Chinese consumer.

It is easy to see that there are many differences between consumers in this emerging market. However, gaining a meaningful understanding of what, where and why these differences exist with consumers, and deciding what car companies should do to better connect to them is not so easy. In a recent interview with China Daily, CBi shared insights on the burgeoning car market.

Please click here to read the article. This article was also picked up on by Car Body Design, Beijing International and Dexigner.

(Source: China Daily)