Cathy Huang Invited as Key Speaker in the 11th DMI European Design Management Conference
Invited by Thomas Lockwood, the President of Design Management Institute (DMI), Cathy Huang will join the 11th DMI European Design Management Conference as a key speaker 14~16 March 2007 in Copenhagen, Denmark.
With the theme of Improving and Measuring Design's Role in Business Performance, this conference invites a group of design celebrities as the speakers:
Darrel Rhea, CEO, Cheskin
Pia Bech Mathiesen, Design Director, Danish State Railways
Hartmut Esslinger, CEO, frog design
Hans Gunleiksrud, Global Brand Manager, Helly Hansen
Per Holmen, Global Brand Identity Manager, Carlsberg
Cathy Huang, President, China Bridge International
Jerry Kathman, President, LPK
Lise Kingos, Executive Vice President, Novo Nordisk A/S
Verena Kloos, President, BMW Group DesignworksUSA
Bo Linnemann, Founder, Kontrapunkt
Lavrans Lovlie, Partner, Live/Work
There are now numerous design competitions and awards given around the world. What are the shared criteria for all these awards? How do the jurors make their final decisions? What are the companies' perspectives on winning an award? Everyone is looking for a tangible holistic evaluation tool, which is precise and practical. Cathy Huang will share her ideas and thoughts with you on measuring design, to help practitioners and companies improve their decision making process, and lower risks with more effective solutions.
As the four-year jury co-organizer of iF design award China and juror for many other design competitions, Cathy will bring her unique thoughts to the audience by the presentation named Design Awards as Measurement: an East / West Perspective and Implications for Design Management
About DMI
The Design Management Institute (DMI) is an international nonprofit organization that seeks to heighten awareness of design as an essential part of business strategy. Founded in 1975, DMI has become the leading resource and international authority on design management. DMI has earned a reputation worldwide as a multifaceted resource, providing invaluable know-how, tools and training through its conferences, seminars, membership program, and publications. For more information, go to www.dmi.org.