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08.03.12
By focusing on our core strategies,we've achieved record performance and growth. Now,we're ready for more...
 
Design research
 
 
Design Research in Automobile Industry
The CBI team has done quantitative and qualitative research for a leading global automobile brand, in order to report on their brand image and positioning in China.
 
China Telecom: Info Village Strategy
We investigated how small-town and rural Chinese people use the Internet, and how they are adopting wireless solutions, in order to develop China Telecom's Info Village
                        product  trategy.
 
 
Understanding market drivers of "My e-home"
To facilitate entry into a new product space, CBI designed a research program to gain insight into potential consumers of China Telecom's 'My e-home' products. CBI
                        conducted extensive interviews and observed product use among over 100 participants in
                        China.
 
China Creative Industry Research
Commissioned by Samsung SDC, CBI organized a Chinese Creative Industry survey of local supportive policy, development planning, and categories and features of CCI Bases in
                        China. This information has proved a valuable reference for the developing creative industry
                        in Korea.
 
Design Trends Research in China
CBI engaged in design trends research for a well-known consumer electronics manufacturer, focusing mainly on interior design, furniture design, and fashion design.
 
 Weekly Scan for Samsung and Toyota
CBI provides strategic information about the Chinese market and gathers and analyzes information pertaining to social trends, consumer culture, design trends, market  dynamics,
                        and exhibitions.
 
Lenovo 06-07 Mobile Phone Color Strategy
CBI selected 7 kinds of target consumer and came up with corresponding color series.
 
 
Chinese Middle-Class Lifestyle Study
CBI took on a project assigned by Design Continuum to describe the lifestyles, values, and consumer behavior of the Chinese middle class.
 
 
Chinese Family Lifestyle and Interior Design Trends
CBI provided insight on the fuzzy front end of the new Chinese market, not only from the perspective of design but also to provide marketing suggestions
                  to Hitachi.
 
Design Management Consulting for Goodbaby
CBI' s consultation covered Goodbaby' s R&D department, organizational structure, HR management, new project development process, cross functional management, and
                        external alliance strategies.
 
Design Awards
 
FORTUNE China and CBI Co-organize China's Most Successful Design Award
CBI has teamed up with the bible of the business world, Fortune China, to investigate and measure competency in innovation management, resulting in its annual China Most
                        Successful Design Award.
 
Organizer of iF Design Award China 2003-2007
CBI has helped organize the iF Design Award China since 2003, seeing participants rise from 100 to 420.
 
Jury for Guangzhou Design Week 2006-2007
A competition rewarding original Chinese design.
 
 
Jury for Pentawards Packaging Design Competition 2007
Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. Cathy Huang was invited to be a juror for the Pentawards Packaging
                        Design Competition.
 
Jury Member for CCTV 2 Grand Ceremony of Innovation 2005-2006
An event organized by CCTV and the State Intellectual Property Office.
 
 
Jury Member for Electrolux Design Lab 2005
Cathy Huang participated as the only judge from the Asia-Pacific region.
 
 
 
 
Company-Specific Trainings
 
Design PM Training for American Greetings
CBI give a design project management training to the Shanghai design Studio of American Greetings. The main purpose of this training is to improve design efficiency and quality.
 
Boundless Innovation - China Telecom Innovation Week
CBI organized "Innovation Week" for China Telecom Research Institute, helping them moving from "Technology-Oriented" mode to "Market-Oriented" model.
 
 
Conferences and Speeches
 
Win By Design - 2007 Guangzhou Design Week
GUANGZHOU DESIGN WEEK is an annual international event for promoting innovation and design. Ms. Cathy Huang gave a wonderful speech in the "Win by Design"
                        international forum.
 
Speak for the Swedish Chamber of Commerce: Consumer behavior in China
Cathy Huang was invited to speak for the Swedish Chamber of Commerce: Consumer behavior in China.
 
Design Innovation, Brand Reinvention for "Time Honored Shanghai Brands"
CBI speak for the "Experiencing Time Honored Shanghai Brands ECDC Seminar and Workshop" in Yifu Hall, East China Normal University,
                        Shanghai.
 
Invited to Autodesk Master Forum of Industrial Design 2007
Audiences were enlightened by Autodesk Master Forum of Industrial Design 2007 organized by Autodesk Software (Software) Co., Ltd at Shanghai Concert Hall. CBI also
                        is a co-organized.
 
Speech at Development & Management of Industrial Design 2007
The seminar of Industrial Design 2007 Development & Management was held at Shanxi Business Hotel Shanghai. Cathy Huang made her speech as the first speaker.
 
 
Speaking at Interior Motives Design Conference China 2007
Cathy Huang joined Interior Motives Design Conference China 2007 as a key speaker from 17th -19th April in Le Royal Meridian Shanghai. The conference invited a group of
                        design celebrates, including directors of DaimlerChrysler, PSA Peugeot
                        Citroën, Volkswagen, Ford Motor, GM PATAC.
 
CBI Knowledge Sharing Party (The 5th Designers Gathering in Shanghai)
Over 40 designers and top executives joined the Fifth Shanghai Designers Gathering at Arch Bar in Shanghai.
 
Speech at Donghua Fashion Week
Cathy Huang made her speech "Managing design for business success" at Fashion Culture Festival
 
 
Speech at The 11th DMI European Design Management Conference
Cathy Huang spoke up about Bridging Eastern and Western Values-Applying a Holistic Approach to Design Management.
 
 
Cooperation
 
Strategic Partnership - Car Men and CBI
CBI and Car Men signed an agreement of being strategic partnership. Car Men and CBI will be dedicated to supply the world-class services regarding design strategy and
                        innovation practice training for fast growing automobile
                        manufacturer.
 
CBI Electrolux:Moving Forward Together
Ms. Cathy Huang, as Chairwoman of the Advisory Council of  "Electrolux Design Space", hosted 2 panel discussions for its opening. CBI assisted to mastermind the activity and
                        invite VIP throughout the event.
 
CBI Invited into Consulting Enterprises Alliance of Tongji University
CBI has been licensed as the member of this alliance, also the founding member of the Preparatory Committee of GREENCHAIN Consulting Enterprises Alliance.
 
Media Coverage
 
Cathy Huang was interviewed by Fortune CHINA
Cathy Huang was interviewed in the December 2007 issue of Fortune China for the second time. The article mainly talks about the influence of design management on business
                        achievements.
 
Design and Market - Cathy Huang in "Strategic Decisions" TV Program
Cathy Huang spoke with three other experts: VP of McKinsey, the design director of Motorola, and design director of Lenovo Innovation Design Center, was invited as the
                        panel guest at the "Strategic Decisions" program, a production by CNBC.
 
CBI in the news - Korean "Design" Magazine
Korean "Design" magazine interviewed Cathy Huang in September, 2007 and revealed the development status of industrial design in Shanghai, in China.
 
Report from Innovation Design Magazine
CBI is a new type of design consulting company and its services include all related design activities except for traditional design implementation. CBI is a design company
                        who really understands design.
 
The Most Influential Organizations to Shanghai
Because of CBI's contribute and achievement, CBI is awarded the "The Most Influential Designers and Organizations to Shanghai"
 
The Heroines in the Innovative Arena: No. 3 Cathy Huang
Cathy Huang was ranked as No.3 Heroin in the Innovative Arena, was interviewed by the Guangzhou well-known newspaper: Yangcheng Evening News.
 
 
The Top 30 Innovative People in China
Cathy Huang is selected as the Top 30 Innovative People
 
 
 
Latest Publication
 
Mobile Inspiration
Mobile phone market in China today is massive but chaotic. Where we have seen enormous 'low touch' designs and numbers of faked brands flooding into
                        it... One should question where are the mobile industry is going in
                        China and when will the 'low cost' advantage and tactic burn off
                        those mobile phone companies' future. Perhaps, the book "Mobile
                        inspiration" is just published in a good time to offer us good 'foods'
                        for thoughts."
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