Improving Futures by Design

introduction_title:
We are an insight-based service design & innovation firm.

Our Services

Design

We discover the unmet and unknown needs that can be leveaged as actionbale insights to drive innovation for future services and products.

Setting a vision and strategy to drive short and long term initiatives. Establishing the critical success factors to develop new products and service experiences.

We make ideas real. Using a human centered approach to design, we create the physical and digital touch points that deliver meaningful and valuable experiences.

Cases

public services

Service Design for Waste Management

Driven by Wu Xing, Service Design Transforms a Chinese Firm

CDO | Organizational Development

CDO Moving Design Towards Strategy

Apple, Google. Alibaba and other big global companies can see CDO (Chief Design Officer) in their list of co-founders. Who is the CDO, what can the CDO do?

Cultural Tourism | New Iteration

Taking Airport Services to a Higher Level

As the world around us is changing, consumer needs are changing as well. We need to dig deeper into consumer needs, consumer perception, deepen consumer impressions, and inspire consumer interest.

Strategic Planning

Alor Valley Resort - Chinese Hospitality 3.0

Bringing a new ecotourism resort to life in the historic rural wetlands of Hangzhou, China Service Design.

News

Tuesday 18 February 2020

Epidemic Situations and Services Innovations: China

Increasing Emotional Value Creation through Service Innovation In Times of Crisis

Sunday 29 September 2019

Jury’s Tips on Winning International Design Awards

Tuesday 25 June 2019

Future of Service Design in Industries

Monday 24 June 2019

CBi China Bridge at London