CASE STUDY
Cases & Work Examples
China Travel Service | Star Hotel: Co-Creating with Service Design to Turn a Desert Getaway into a Star Sensation
Customers want scenic beauty, but they want experience even more
Cushman & Wakefield Vanke Service | The Practice of Tiered Services
Value becomes visible only when services are tiered
Poly Gaowuhang | Breaking the Industry Curse Through Systematic Design
The Pain of the Industry, and the Breakthrough of a Service System
Baozheng Supply Chain | A Slogan as Strategy: Reconstructing the Brand
the more traditional the industry is, the more underestimated brand opportunities are hidden within it
Hongkong Land | Turning a Low-Frequency Business into Long-Term Trust
From Customer Labels to Emotional Connection
Huixiangfu | Rethinking Elderly Care from the Heart
Starting from the Heart, Renewing the Elderly Care Service System
China Merchants Shekou Holdings | A New Script for Service Marketing
The next stage of commercial marketing is the elevation of experience.
StarRides | Reimagining Wedding Transportation with a First-Class Mindset
Reimagine the wedding car experience through a high-standard, execution-ready service system
Mijia Health | A New Paradigm for Commercial Insurance Medical Services Through Experience Reconstruction
Creating a new user-centered ecosystem for hospital commercial insurance services
Jinmao Services | How a Top Performer Broke Through with a Reinvented Service System
Build distinctive strengths on the foundation of all-round balance, and drive the iterative upgrading of the overall capability system.
Baozheng Cold Chain | Reframing Brand Value Through Service Design
Reconstructing Brands Through Service Design for Long-Term Value Growth
Republic of Gamers：How to Grow Amid the Esports Boom
The Story of an Industry Disruptor Dedicated to Experience Enhancement
ZEEKR | Exploring the Third Path to Success in the EV Market
The best way to predict the future is to create it.
Haier | Breaking the Dilemma of Physical Retail
How Service Design Revitalizes Physical Retail
Poly Property | A Decade of Excellence in Service, Redefined for Ultra-Luxury Lifestyles
Service is a Journey of Continuous Iteration and Endurance.
Garden Hotel Suzhou | A 70-Year-Old State Guesthouse Tops Bookings During the Chinese New Year Rush
How Service Design Unlocks the Essence of "High-Quality Development"
Yunzhangfang | Why the Gap Between SaaS Companies is Growing Wider
The key to success lies in these three transformations.
HUALUXE：How Is “Chinese Aesthetics Lifestyle” Achieved?
How Service Can Fully Realize the Aesthetic Appeal
Cai Lan Dim Sum | Turning “Popularity Anxiety” into “Retention Momentum”
Let us help you escape the endless cycle of “one generation outdoing the last” in the race for experiences!
Vanke Service & Cushman & Wakefield | Seizing New Momentum in Service Innovation Amid Stock Market Competition
Let FM go beyond facilities management to create meaningful and memorable service moments.
Carl Zeiss | The Manufacturing Legend Mastering New Skills
Click Me, Unlock a New World
StarRides | From the Source, A Stream of Innovation: Crafting “First-Class On Land” for Premium Mobility
"Such boundless innovation for StarRides flows, for it draws from the source of ever-renewing streams."
OPPO | Priceless Appeal: Outshining Foldable Phones
They lowered the price of foldable phones, while elevating the standard for services.
OMRON | From Selling Products to Selling Services: How Can Traditional Companies Break Through?
What new innovations has OMRON introduced?
New Life | How to Create B2B2C Value? Learn from New Life Care’s Stunning Transformation
Shifting focus from "what the hospital wants" to "what the patient needs"
Jinmao Services | The First Publicly Listed Property Management Company: How Jinmao Designed Its Success
The Two-Year Journey and Logic Behind Service Design Mastery
SNOW51 | Bringing Snow Sports South: The Power of Service Design
Let's go skiing together!
Seazen Group | The Untold Secret: A Billion-Dollar Enterprise’s Complete Transformation Journey
Five Tips for Enterprises Transitioning to a Service-Oriented Model