CBI attended Shanghai Design Biennial

Shanghai Design Biennial was held in Shanghai Exhibition Center from Sept. 16 to 18, 2004. The event consists of exhibition, conference, forum and seminars. Among the participants of the International Design Innovation Exhibition are French Design Promotion Agency with selected 57 products awarded “bserveur du Design 2004”, Ambrosius Messebau, Bureau of Shanghai World Expo Coordination, Shanghai Metropolitan Industrial Design Platform, and various international and domestic design firms, associations and art and design colleges. About 60 experts from France, Germany, Britain, Italy, America, Japan and China give presentations on International Design Conference, World Expo and Design Forum and eight seminars addressing design management, design and international property rights protection, urban design, jewelry design, multi-media design, design education and training and display design respectively.

CBI participated Shanghai Design Biennial both as co-organizer and exhibitor. As member of the expert committee, CEO Cathy Huang gave her speech entitled “Managing Design for Business Success” on Design Management Seminar and was favorably received by audiences. Cathy Huang also had discussion with other members of the expert committee including Anne Marie Boutin, president and founder of the French Design Promotion Agency (APCI), Philippe Picaud, Design Director for Decathlon, and Hartmut Esslinger, Founder & co-CEO of Frog Design. Lee D. Green (Director of Corporate Identity and Design for IBM, Bruce Claxton, (President of IDSA and Director of Design Integration for MOTOROLA), and Richard Kong (Director of DesignworksUSA, Inc., BMW Group Company) also visited CBI.

Translated and edited by Cathy Huang and editorial advisory board, the newly published book “Managing Design for Business Success: Readings & Case Studies on Design Management” on sale during the exhibition was warmly received.

 

Expert Commission
	Anne Marie Boutin President and founder of the French Design Promotion Agency (APCI) Mr. Zheng Shiling the Academician of the Academy of Sciences of China Mr. Shi Dinghuan the Counsellor for State Council, Secretary of Ministry of Science and Technology Philippe Picaud Design Director for Decathlon Mr. Shen Jie currently the Inviting Executive Art Director and Visual Art Consultant of Shanghai Media Group. Jens Hilgenstock Advisor in Design Strategies, jk+klein brand management consultant Cathy Huang Founder and CEO of China Bridge International (CBI) Mr. Qian Pingji Professor and Dean of Art Design Department, Shanghai Xinqiao Institute Prof. Andreas Theilig Member of the board of Kauffmann Theilig & Partner Co,.Ltd Gao Zhongyu Professor of Art School, Tsinghua University Liu Weiya Deputy General Secretary of China Packaging Technology Association Liu Guanzhong Professor of Art School, Tsinghua University Zhao Jianghong Professor of Design Art School, Hunan University Chang Qing PHD in Architecture, Dean and Professor of Architecture Department, Tongji University	Mr. Cheng Zhixing Director of Shanghai Intellectual Property Administration Lee D. Green Director, Corporate Identity and Design for IBM Mr. Shao Longtu Chairman of Shaw & Shaw Advertisement Co., Ltd., Senior Member of ICADA Yoshinori Katagami CEO of Design Center, Toshiba Corpration,Principal Office Alberto Cannetta Italian architect Mr. Yin Zhengsheng Professor and Dean of Architecture and Urban Planning School Mr. Lu Xiaochun Director of Shanghai Laofengxiang Jewelry Research Institute Mr. Zhang Tong Director of China Industrial Design Association, Professor and Dean of Design Department, Shanghai Jiaotong University Prof. Dr. Hartmut Esslinger Designer, Founder & co-CEO of Frog Design Inc Huang Yaocheng Vice Director of Bureau of Shanghai World Expo Coordination Ma Chundong Dean and professor of Dalian Nationalities University Wang Jicheng Dean and Professor of Mechanical Engineering school, Donghua University Zhao Zuoliang Senior Designer of Shaw & Shaw Advertisement Co., Ltd. Min Wang Professor of Graphic Design at China Central Academy of Fine Arts (CAFA)