Hi there,
Welcome to the CBi Service Design School.
CBi Service Design School is an educational platform under CBi, established with the mission to democratize service design, cultivate bridge-building talents, and drive industry advancement. Focused on service design, CBi Service Design School offers a variety of capability enhancement programs, including online and offline workshops, case studies, and community co-creation initiatives.
CBi Service Design School has had a profound impact on mid- and senior-level leaders from Fortune 500 companies, state-owned enterprises, private enterprises, and other industry elites. Notably, it has made significant contributions to establishing Dual Accreditation Program for service design talent, the first of its kind in the history of the service design industry, bridging the gap between Chinese and international accreditation systems.
Partnering with top industry-leading enterprises, universities, and institutions, CBi Service Design School delves deeply into vertical industries. Its participants span across financial services, real estate and tourism, healthcare, public services, new consumer industries, artificial intelligence, urban regeneration, human resources, legal services, and social innovation. These trailblazers, entrepreneurs, executives, and technical experts emerge as bridge-building talents in service design, bringing real-time insights, cutting-edge case studies, and hands-on practices to empower industries with lasting impact.
Curriculum Framework
Excellence Service Design Camp
Public Course / Online 14 Days
Building a Service Design Thinking Framework
Through the unique CBI Model created by CBi China Bridge, participants will engage in a 14-day online learning experience featuring assignments, group discussions, and community sharing. This hands-on learning approach fosters critical thinking and establishes a solid foundation for further exploration and practical application of service design.
Customizable online training programs and competitions are available to enhance organizational influence.
Target Audience: Business Executives, High-Potential Talent
- The CBI Model for Service Design
- User-Centric Standards and Elements
- The Dimensions of Brand Experience
- Secrets to Front-Mid-Back Office Collaboration
- The Five Principles of Service Design
Service Design Leadership Program
Public Course / Offline, 2 Days per Module
From Introduction to Implementation
This intensive program consists of three modules, each delivered over two days, systematically deconstructing the proprietary CBI Model by CBi China Bridge. It combines industry best practices, service design tools, and cross-disciplinary exercises for a training-and-practice approach.
Customizable in-house corporate training programs are also available to address industry-specific challenges.
Target Audience: Founders, Senior and Middle Management
- Processes and Tools for Service Design
- Innovation Methods Based on User Journeys
- How to Identify User Insights and Define Business Opportunities
- How to Brainstorm and Narrow Down Innovative Ideas
- Prototyping and Iteration for Service Design
Service Design Coaching Camp
Public Course / Offline, 3 Days
Advanced Training in Service Design Facilitation
Collaboration lies at the heart of service design. This three-day advanced course equips participants with the methods and techniques to lead teams in co-creation. Delivered by international and domestic experts through a hands-on approach, this course offers an immersive learning experience without the use of traditional slide presentations.
Target Audience: Team Leaders, Executive Coaches
- Co-Creation Techniques in Service Design
- The People, Environment, and Techniques of Co-Creation
- Journey Design for Co-Creation
- Principles of Effective Co-Creation
- From Co-Creation to Organizational Innovation
Service Design Coaching-Led Co-Creation
Custom Corporate Program / Offline, 2+ Days
Building an Organizational Culture of Service Design
Designed to address specific organizational challenges, this tailored program leverages service design methodologies to guide teams in collaboratively developing innovative future strategies. Simultaneously, it nurtures internal talent to adopt systematic service design thinking, fostering a culture of organizational innovation.
Target Audience: Enterprises Transitioning to Service-Oriented Models
- Service Process Mapping
- Service Brand Building
- Organizational Culture Formation
- Cross-Department Collaboration
- Unified Organizational Language
2000+
Business Leaders Have Studied Here
100+
Sessions Conducted
81.4%
Director-Level and Above
Our Participants Come From
Participant Testimonials
Service Design Dual Accreditation Program Courses
The Service Design Dual Accreditation is the first Dual Accreditation Program in the history of the service design industry. It bridges the gap between Chinese and international service design talent certification, aiming to empower 100 leading enterprises and unlock service design opportunities for 1 million people.
Service Design Expert Committee
Service Design Mentors
Upon completing the three-level dual accreditation, individuals can apply to join the Service Design Mentorship Program. After passing the teaching assistant assessment, they can become paid internship mentors. Officially approved service design mentors can count their teaching hours towards certification in the dual accreditation program.
CSD Level 3 + SDN Master
Possess a systematic mindset in service design for commercial practice, capable of leading organizational transformation and innovation, empowering and influencing others.
CSD Level 2 + SDN Professional
Advanced practical skills in service design, enabling the ability to lead teams through comprehensive service design projects and effectively enhance customer experience.
CSD Level 1 + SDN Practitioner
Master foundational theoretical frameworks and a full set of tools and methodologies in service design, proficient in applying theories for effective analysis and practical design execution.
