Dobe | Don’t Cut Costs Blindly: Rethinking the Office Leasing Market
Many companies conclude that business is simply getting harder and opportunities are disappearing.
But downturns are not the end of opportunity.
While they eliminate homogeneous, low-value business models, they also create more precise, more efficiency-driven needs — waiting to be discovered by companies that truly understand their customers.
Dongfeng Motor | When Feature Competition Stops Working, How Can “Scenarios” Unlock EV Growth?
The key is to focus on genuine user needs and translate technology into scenario-based solutions that people can actually perceive, experience, and emotionally connect with.
China National Travel Service Group | From Ticket Sales to the Experience Economy: How Service Design Transformed Travel for 30 Million Visitors
How can service design make 30 million visitors willing to pay not just for admission, but for the experience itself?
Guangzhou Baiyun International Airport | How Service Design Helped Baiyun Airport Take Off
The airport of the future will no longer be simply a place where people wait for planes. It will become a miniature commercial ecosystem.
Noah Wealth | How Can High-End Wealth Management Win New Clients?
How could the company regain market attention, improve client acquisition efficiency, optimize the service experience, and attract more new clients?
Longfor Property Services | How a Market Leader Expanded Downmarket Without Diluting Its Premium Brand
How could the company enter the middle-class market without compromising its premium brand, while capturing the once-in-a-generation opportunity created by the service transformation of the real estate industry?
Poly Property Services | Where Expertise Comes Together: Building the Substance Behind Ultra-Luxury Service
Through deep user understanding and the conviction to innovate, they become the ones who reshape the direction of the industry itself.
MSD Healthcare | The Industry Is Being Reshaped: How Can a Pharma Giant Reinvent the Game?
For global pharma giants that once only needed strong distribution to win, a new question has become impossible to ignore: How can they rebuild their relationship with consumers?
Johnson & Johnson MedTech | Healthcare AI + Service Design: How Can You Capture a Trillion-Yuan Market?
While everyone is still debating whether AI can replace doctors, smarter players are already looking for the golden use cases where AI and physicians work together as the perfect team.
China Travel Service | Star Hotel: Co-Creating with Service Design to Turn a Desert Getaway into a Star Sensation
Customers want scenic beauty, but they want experience even more
Cushman & Wakefield Vanke Service | The Practice of Tiered Services
Value becomes visible only when services are tiered
Poly Gaowuhang | Breaking the Industry Curse Through Systematic Design
The Pain of the Industry, and the Breakthrough of a Service System
Baozheng Supply Chain | A Slogan as Strategy: Reconstructing the Brand
the more traditional the industry is, the more underestimated brand opportunities are hidden within it
Hongkong Land | Turning a Low-Frequency Business into Long-Term Trust
From Customer Labels to Emotional Connection
Huixiangfu | Rethinking Elderly Care from the Heart
Starting from the Heart, Renewing the Elderly Care Service System
China Merchants Shekou Holdings | A New Script for Service Marketing
The next stage of commercial marketing is the elevation of experience.
StarRides | Reimagining Wedding Transportation with a First-Class Mindset
Reimagine the wedding car experience through a high-standard, execution-ready service system
Mijia Health | A New Paradigm for Commercial Insurance Medical Services Through Experience Reconstruction
Creating a new user-centered ecosystem for hospital commercial insurance services
Jinmao Services | How a Top Performer Broke Through with a Reinvented Service System
Build distinctive strengths on the foundation of all-round balance, and drive the iterative upgrading of the overall capability system.
Baozheng Cold Chain | Reframing Brand Value Through Service Design
Reconstructing Brands Through Service Design for Long-Term Value Growth
Republic of Gamers：How to Grow Amid the Esports Boom
The Story of an Industry Disruptor Dedicated to Experience Enhancement
ZEEKR | Exploring the Third Path to Success in the EV Market
The best way to predict the future is to create it.
Haier | Breaking the Dilemma of Physical Retail
How Service Design Revitalizes Physical Retail
Poly Property | A Decade of Excellence in Service, Redefined for Ultra-Luxury Lifestyles
Service is a Journey of Continuous Iteration and Endurance.
Garden Hotel Suzhou | A 70-Year-Old State Guesthouse Tops Bookings During the Chinese New Year Rush
How Service Design Unlocks the Essence of "High-Quality Development"
Yunzhangfang | Why the Gap Between SaaS Companies is Growing Wider
The key to success lies in these three transformations.
HUALUXE：How Is “Chinese Aesthetics Lifestyle” Achieved?
How Service Can Fully Realize the Aesthetic Appeal
Cai Lan Dim Sum | Turning “Popularity Anxiety” into “Retention Momentum”
Let us help you escape the endless cycle of “one generation outdoing the last” in the race for experiences!
Vanke Service & Cushman & Wakefield | Seizing New Momentum in Service Innovation Amid Stock Market Competition
Let FM go beyond facilities management to create meaningful and memorable service moments.