On November 8, Cathy Huang, Founder of China Bridge, was invited to attend the 2024 China (Tianjin) Cross-Border E-Commerce Leaders Summit, where she delivered a keynote speech and was interviewed by Tianjin Television.

The summit was organized by the China Association of Trade in Services, and co-hosted by JPIN Cross-Border Digital Trade Industrial Park, Haihe Media News Radio’s Together Tianjin, and Tianjin Yicheng Digital Economy Industry Group.

Representatives from leading e-commerce platforms, logistics providers, overseas warehouse operators, software service providers, top sellers, and manufacturing companies across five continents gathered in Tianjin to discuss emerging trends and the future development of the industry.

During the summit, Cathy Huang joined other guests in witnessing the official release of the Implementation Plan for Promoting High-Quality Development of Cross-Border E-Commerce in Tianjin.

The plan sets a target for Tianjin’s cross-border e-commerce industry to reach a scale of RMB 100 billion by 2027, and outlines 18 specific measures to support that ambition. It provides clear direction for the future development of Tianjin’s cross-border e-commerce sector, while also offering participating companies a more concrete policy framework and roadmap for growth.

At the main forum, speakers including Tang Min, former Counselor of the State Council and Chairman of the China Cross-Border E-Commerce 50 Forum; Cai Hongwu, Senior Director of Key Account Development and Operations at Amazon Global Selling China; and Cathy Huang delivered keynote speeches and remarks.

They examined emerging models in foreign trade, discussed the challenges that businesses may face in the years ahead, and shared observations on market shifts and key industry pain points. Their perspectives offered participants practical ideas and potential pathways for transformation.

During the “Lighting Up Tianjin — Global Cross-Border E-Commerce Network Ceremony”, guests jointly witnessed another important moment.

Wang Xu, Member of the Standing Committee of the Tianjin Municipal Party Committee and Secretary of the Hexi District Party Committee, Vice Mayor Li Wenhai, and representatives from major e-commerce platforms took the stage together to illuminate a symbolic global network representing the growth of Tianjin’s cross-border e-commerce industry.

The ceremony marked another important step forward for Tianjin in building its position in the global cross-border e-commerce landscape.

That afternoon, Cathy Huang was also invited to participate in a closed-door seminar on the high-quality development of cross-border e-commerce in Tianjin, where she shared recommendations with Vice Mayor Li Wenhai and other participating government leaders.

Cathy emphasized that design should not remain trapped within increasingly intense competition inside the design industry itself.

Instead, design needs to move outward — bringing its value to more people and more industries.

By sharing successful service design practices, expanding international markets, and creating new channels for collaboration, design can become a meaningful force in supporting the development of Tianjin’s cross-border e-commerce industry.

Following the event, Cathy was interviewed by Tianjin Television at the Renaissance Tianjin Lakeview Hotel Conference Center, bringing the voice and value of design to a broader public audience.

As globalization continues to deepen, the cross-border e-commerce sector is still evolving rapidly.

One of the biggest challenges facing companies expanding overseas is how to identify the right market entry point and develop a differentiated strategy that allows them to stand out.

China Bridge is committed to providing companies going global with precise market insight and customized strategic support, helping them navigate complex international markets, establish effective market positions, and build stronger brand influence.

Whether working with an emerging startup taking its first steps overseas or an established brand expanding its international footprint, China Bridge combines cross-cultural teams with extensive project experience to provide end-to-end support — from market research and strategic definition to implementation.

This enables companies to build sustainable growth in global markets.

Our advantages include:

Localized Team Support

China Bridge has access to cross-market research resources spanning 33 countries, enabling us to understand the needs, behaviors, and cultural characteristics of different regions in depth.

Data-Driven Strategic Recommendations

Our interdisciplinary consulting teams combine data analysis with market insight to develop precise and actionable strategies for clients.

Supporting Leading Brands in Global Growth

China Bridge has already provided strategic support to a wide range of well-known brands.

For VGO, we developed a brand strategy based on global market insight, helping the company identify clear target audiences and value propositions for international expansion. We also developed a complete set of brand elements and brand design strategies to support its entry into overseas markets.

For vivo, China Bridge supported its internationalization strategy by assembling a panel of international experts to assess and prioritize 20 high-value strategic resources, providing concrete opportunities and actionable entry points for the company’s next stage of global growth.

For DBS Bank, we explored new opportunities in offshore wealth management for ultra-high-net-worth Chinese clients. Research was conducted across Shanghai, London, and Australia to identify emerging opportunities in private banking service and product design, helping the bank pinpoint where future customer acquisition efforts should be focused.

If you are also facing questions such as:

Who are my target customers?
What do they really want?
Who are my competitors?
What challenges and barriers will I face in the target market?
What advantages do I have compared with local competitors?
Where can I reach my target customers?
How can I engage them more effectively?

China Bridge helps turn these questions into clear market insight, differentiated strategy, and actionable paths for global growth.