News

  On May 29, the second Service Design China Conference, hosted by COI (China Outsourcing Institute) and DDF (Dragon Design Foundation) was successfully held in Beijing. In 2019, the Beijing International Trade Fair was renamed CIFTIS (China International Fair for Trade in Service) and Cathy Huang participated on

  Creative Technology Representative Group    The London Development Agency invited 13 entrepreneurs, chairmen and policy makers from the Mayor’s International Business Plan in London to visit China on May 19-24, 2019. Rajesh Agrawal, the Deputy Mayor of Business, led a creative technology group to

Our partners who are familiar with CBi China Bridge all know that CBi China Bridge have a deep connection with SDN: in 2008, CBi China Bridge began to promote service design; 2012, CBi China Bridge introduced the Service Design Network for the first time to Global Service Jam,

At the March 2019 Apple Special Event, Apple annoucnned their "All in Service".  This time Apple wants to do something different; instead of releasing new products, Apple launched a new line of innovative services for consumers. Apple CEO Tim Cook announced that “this is a way

  HZ Book chose this cross-border topic of service design as their key recommendation for this year: “Because we have a strong resonance with CBi China Bridge, and this book gives insight into the consumer demands and understand people's emotions."

  Don Norman and Cathy spoke at the Illinois Institution of Technology during 2010. During Don Norman’s visit at CBi China Bridge, we let him further explore Chinese culture. He appreciates the efforts made at CBi China Bridge to promote service design. 

  The most popular designs amongst our team were owls, pigs, and gourds!   

  Why Service Design in China?   For business leaders operating uniquely Chinese business models, many of them have naturally began to follow a Service-Dominate Logic. However, it often seems that the organization structure and shared mindsets are still deeply rooted in a Goods-Dominate Logic, which seems to creates friction and low

  It’s always exciting to make international connections.Our visitors kindly left us a heartfelt parting gift - a box of Belgian chocolates as they did last time in 2012&2013. http://cbichinabridge.com/howest-school-students-visiting-cbi http://cbichinabridge.com/%E2%80%9Cbelgian-chocolate-anyone%E2%80%9D-howest-school-%E2%80%98s-annual-visit-cbi-china-bridge

Cheng Ge has a mixed background in engineering, science, and art&design. He is the Master candidate of Service Design in Royal College of Art London, the world No.1 design school. Prior to the study, he used to be a senior innovative designer in Daimler China for 5 years. He has

  In recent years, the term service design has received widespread attention and vast promulgation in China. Not only have the relevant theories been shared at various design industry conferences, but service design has also emerged in business and academia. Service design has existed in Europe for over 10 years while