Get to know us

About Us

"Improving Futures" is the motivating force behind why we do what we do.

CBi China Bridge an insight-based innovation & strategy firm focused on service design and new product innovation, we have the opportunity to guide our clients to create purposeful physical and digital experiences that generate value at cultural, social and human level.


By placing a focus on purpose before seeking profits, we are guided to question the status quo and strive to obtain personal and business value. 

We believe we are a value-driven company. With each engagement, we take a critical look at how our efforts generate value and strive to make a positive difference in our own lives, the lives of our clients and their customers. We want to be measured based on the effectiveness at delivering against this type of promise. 


 See the video below to find out more: 


We see ourselves as an "unlimited organisation" that grows with relationships, technology and ecosystems that reach beyond our own walls. We engage a community leaders, associates and partners around the world to solve complex problems, to learn and share.

Passionate and skilful people tap into this network, enhancing their ability to develop products, services and experiences that will positively change people’s lives through design and innovation.


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We look forward to hearing from you.

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