CBi China Bridge’s founder awarded “Female Hero” for business achievements


Cathy Huang, the founder and president of CBi China Bridge, was awarded “Female Hero” for her contribution to the creative industry in Shanghai. 

Cathy was the first Marketing Director of GE/Fitch China, and the former Project Manager of Haier Design Centre, where she acquired practical design knowledge and built strong relationships within the global design community. This learning and experience led her to start CBi, a company that combines business objectives with creative design.

Cathy has judged numerous renowned design awards, and she is frequently invited to speak at international conferences regarding innovation and design. In addition, her design views have been featured in magazines and television shows around the world. Cathy has published two books: "Mobile Inspiration" and "Managing Design for Business Success: Readings & Case Studies on Design Management".

Cathy is a respected thought leader in the design industry. Under her guidance, CBi has become the primary design research and innovation strategy consultancy in China.


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