Republic of Gamers：How to Grow Amid the Esports Boom
The Story of an Industry Disruptor Dedicated to Experience Enhancement
ZEEKR | Exploring the Third Path to Success in the EV Market
The best way to predict the future is to create it.
Haier | Breaking the Dilemma of Physical Retail
How Service Design Revitalizes Physical Retail
Poly Property | A Decade of Excellence in Service, Redefined for Ultra-Luxury Lifestyles
Service is a Journey of Continuous Iteration and Endurance.
Garden Hotel Suzhou | A 70-Year-Old State Guesthouse Tops Bookings During the Chinese New Year Rush
How Service Design Unlocks the Essence of "High-Quality Development"
Yunzhangfang | Why the Gap Between SaaS Companies is Growing Wider
The key to success lies in these three transformations.
HUALUXE：How Is “Chinese Aesthetics Lifestyle” Achieved?
How Service Can Fully Realize the Aesthetic Appeal
Cai Lan Dim Sum | Turning “Popularity Anxiety” into “Retention Momentum”
Let us help you escape the endless cycle of “one generation outdoing the last” in the race for experiences!
Vanke Service & Cushman & Wakefield | Seizing New Momentum in Service Innovation Amid Stock Market Competition
Let FM go beyond facilities management to create meaningful and memorable service moments.
Carl Zeiss | The Manufacturing Legend Mastering New Skills
Click Me, Unlock a New World
StarRides | From the Source, A Stream of Innovation: Crafting “First-Class On Land” for Premium Mobility
"Such boundless innovation for StarRides flows, for it draws from the source of ever-renewing streams."
OPPO | Priceless Appeal: Outshining Foldable Phones
They lowered the price of foldable phones, while elevating the standard for services.
OMRON | From Selling Products to Selling Services: How Can Traditional Companies Break Through?
What new innovations has OMRON introduced?
New Life | How to Create B2B2C Value? Learn from New Life Care’s Stunning Transformation
Shifting focus from "what the hospital wants" to "what the patient needs"
Jinmao Services | The First Publicly Listed Property Management Company: How Jinmao Designed Its Success
The Two-Year Journey and Logic Behind Service Design Mastery
SNOW51 | Bringing Snow Sports South: The Power of Service Design
Let's go skiing together!
Seazen Group | The Untold Secret: A Billion-Dollar Enterprise’s Complete Transformation Journey
Five Tips for Enterprises Transitioning to a Service-Oriented Model
Simple Love Yogurt | In a Product-Driven World, Why Does Simple Love Yogurt Embrace Service Design?
Product as a Service: The Experience Evolution of a Yogurt Rising Star
Weltmeister | AI + Service Design: A New Model for Autonomous Car Sales
What defeats you is not your competitors, what disrupts you is not your peers, and what leaves you behind is not the times!
Tan Yu | What’s the Flavor of Young People’s “Taste”?
The Brand Reinvention Journey of the Grilled Fish Empire
Alor Valley Resort ｜ Chinese Hospitality 3.0
Bringing a new ecotourism resort to life in the historic rural wetlands of Hangzhou, China Service Design.
Johnson & Johnson ｜ Refreshing China’s Iconic Skincare Brand
We guided Dabao to establish a new brand experience and portfolio expansion strategy to fuel growth
Grandblue Environmental ｜Service Design for Waste Management
Driven by Wu Xing, Service Design Transforms a Chinese Firm
Lenovo｜YOGA Notebook Product Form Research and Design
Inspiring the “NEXT” Notebook Computer