Cases & Work Examples

China Bridge partnered with Dobe to conduct in-depth research, including interviews with three core customer groups, visits to mainstream office campuses to examine their weaknesses, and breakdowns of over 24 leasing scenarios. Through value co-creation workshops, they developed menu-based flexible services to avoid the trap of false needs, pinpoint genuinely meaningful pain points, and secure a breakthrough in the office leasing market.

China Bridge applied its “Scenario Deep-Dive” methodology to restructure the product functional logic for Dongfeng Motor’s SUV project, helping the automaker shift beyond feature stacking, translate technology into scenario-based solutions tailored to users’ real lives, and open up a new growth path from selling hardware to operating the life around the vehicle

China Bridge collaborated with China Travel International Investment Hong Kong Limited (CTG International) to redesign two major product lines using service design, moving tourism experiences beyond standardization toward memorability and accelerating the strategic shift from the ticket economy to the experience economy. Visitor satisfaction increased by more than 10% compared with the previous period, with over 40 new service highlights co-created across destinations

China Bridge worked with Longfor Property Services to support its graceful expansion from the premium market into the middle-class segment. This result was delivered through in-depth research covering 632 homeowners: the team defined 4 major service modules, 22 operational scenarios and 12 user journey maps, distilled 4 core service value propositions, mapped out residential life scenarios for diverse customer segments, pinpointed corresponding homeowner pain points and delight points, and developed 4 property service trees and 9 service improvement approaches

In collaboration with Poly Property Services, China Bridge delivered premium service design for Guangzhou’s ultra-luxury Poly The One (Yuexi Bay) development. Leveraging Design Anthropology to identify the traits of first-generation Pearl River “old-money” customers, it developed the Kapok Oriental premium service system, helping the project reach a benchmark RMB10.6 billion in first-day sales and driving Poly’s strategic shift from space builder to value ecosystem operator

China Bridge enabled MSD Healthcare to break through the innovation bottleneck of shifting from a B2B to B2C model in the pharmaceutical sector. Through co-creation workshops with a Gen Z "catfish group" to disrupt established mindsets, paired with deep consumer journey insights to uncover real user needs, it rapidly delivered consumer-facing engagement solutions, helping the company capture consumer mindshare and unlock opportunities in lower-tier markets

China Bridge applied service design to deconstructing the entire surgical journey for Johnson & Johnson MedTech, pinpointing real clinical pain points. It identified three key productization directions: AI-assisted surgery for improved success rates, accelerated distribution of high-quality medical expertise, and optimized hospital consumables management, providing a systematic pathway for healthcare AI to move from laboratory research to real clinical implementation.

In partnership with Star Hotel (a CTG International hotel brand), China Bridge ran a cross-department service design co-creation workshop, helping the team define three types of guest profiles, map user journeys, and turn challenges like sandstorms into signature offerings such as the "Desert Adventure" experience. The project produced 25 service highlights and equipped the team with a replicable service design methodology, shifting from scattered sincerity to systematic experience design

China Bridge teamed up with Rainbow Digital Commercial to upgrade its retail service system. After nearly half a year in pilot stores, Rainbow's NPS rose by nearly 10 points, helping the brand break out of service homogenization. The project worked across three dimensions (customers, employees, and systems), using frontline research, user journey mapping, and cross-department co-creation to launch seven innovative services, redefining warmth in service

Value becomes visible only when services are tiered

The Pain of the Industry, and the Breakthrough of a Service System

the more traditional the industry is, the more underestimated brand opportunities are hidden within it

From Customer Labels to Emotional Connection

Starting from the Heart, Renewing the Elderly Care Service System

The next stage of commercial marketing is the elevation of experience.

Reimagine the wedding car experience through a high-standard, execution-ready service system

Creating a new user-centered ecosystem for hospital commercial insurance services

Build distinctive strengths on the foundation of all-round balance, and drive the iterative upgrading of the overall capability system.

Reconstructing Brands Through Service Design for Long-Term Value Growth

The Story of an Industry Disruptor Dedicated to Experience Enhancement

The best way to predict the future is to create it.

How Service Design Revitalizes Physical Retail

Service is a Journey of Continuous Iteration and Endurance.

How Service Design Unlocks the Essence of "High-Quality Development"

The key to success lies in these three transformations.

How Service Can Fully Realize the Aesthetic Appeal

Let us help you escape the endless cycle of “one generation outdoing the last” in the race for experiences!

China Bridge and Cushman & Wakefield Vanke Service carried out a tiered service practice, restructuring the traditional “four protections and one service” model into 49 standardized service units. These were grouped into basic, expected, and excitement services by customer experience value, creating a “Lego-style” tiered model that allows clients to freely combine service modules. Value becomes visible, costs are calculable, and cost reduction does not sacrifice experience, while bidding efficiency and service differentiation improve