Founder of China Bridge named in Advertising Age’s “China’s Women to Watch”


Cathy Huang was honored along with 13 other women executives from prominent market giants such as Coca Cola, McDonalds, Tiffany’s and H&M in Advertising Age’s July 2012 issue. Advertising Age, an online and print magazine dedicated to marketing, media analysis and news, has extended their prestigious “Women to Watch” franchise to the Chinese market for the first time to profile women leaders at the forefront of the marketing and advertising industries in China.

Cathy, who is honored to be included among the creative leaders at the forefront of marketing, is the only honoree that has started her own design strategy firm. Her experience allows her to offer a unique perspective on how to thrive in China’s quickly evolving marketplace. In addition to acting as bridge between China and the world, she has been able to successfully translate consumer insights into design strategy companies.
As part of a growing number of creative entrepreneurs, Cathy shares her views on being recognized for her work at the helm of a company that is aiming to grow globally as well as locally.

“It is an important time for CBi to transform from a Chinese-founded design firm into a global firm with global staff and clients,” says Cathy, “as well as continue to build a global network to deliver quality work.”

In order to be a creative leader in this fast-paced industry, and especially in China, Cathy says that, like CBi, a business owner must “keep growing in one’s own knowledge and challenge your boundaries.  If you don’t you could get left behind very fast. As an entrepreneur, you need to be able to quickly adapt to the market place and have an intimate understanding of the needs of consumers.”

As for the future of the creative industry in China, Cathy advises creative, marketing and design professionals to be vigilant in taking advantage of China’s dynamic culture and expanding economy.  “People are coming to China for many reasons, and it’s a great time to be here in order to gain inspiration…I hope more Chinese professionals will take ownership of creating our own culture-based creativity right here in China.” 

In addition to Cathy Huang, the following women are also honorees:

Melissa Bell, Marketing Director,Volkswagen Group Import; Vivian Chen, China Marketing Manager,H&M, Shanghai; Rebecca Ip, VP-Operations, Greater China,Tiffany Hong Kong; Dorcas Lau, VP-Digital Marketing and E-Commerce, North Asia,Unilever, Hong Kong; Sabrina Lee, General Manager,R3, Beijing; Sirena Liu, President,Filmworks China Entertainment Marketing, Beijing; Sophia Ong, Planning General Manager-Advertising Sales Department,Tencent, Shanghai; Marina Palma, Sparkling-Beverages Director, China,Coca-Cola, Shanghai; Elan Shou, Managing Director, China & Senior VP,Ruder Finn Public Relations, Shanghai; May Tse Wing Yee, VP,OMP China, Shanghai; Haiyan Wang, CMO and VP-Marketing,Kraft Foods China, Shanghai; Christine Xu, VP-Marketing,McDonald's China, Shanghai; Gill Zhou, VP-Marketing, Communications and Corporate Citizenship,IBM Greater China Group, Beijing; 
The articles highlighting the honoree’s insights and experiences can be found here:

The entire text of the article can be found here: “China Bridge’s Huang Helps Marketers Retool Products for the Mainland


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