CBi shares design insight at CMW Nationwide Design Symposium
CBi is honored to have been invited to share its insights into the world of design during the CMW Nationwide Design Symposium held May 12-14, 2010 on Tai Lake in Wuxi, Jiangsu Province.
The audience included many high level members within the international product manufacturing community, all keen on learning more about design specific to main land China. Some notable attending companies included Asus, Huawei, Logitech, ZTE, Foxconn, Haier, Lenovo, among many more.
CBi was invited to attend the symposium as one of four international speakers. Hong Kong Polytechnic University, a partner of CMW, was host to the speaking session of the symposium. Each invited speaker brought a distinctive perspective to design. The speeches ranged from topics on fashion, architecture, coatings, and culminated with CBi’s speech focused on user center design and innovation.
CBi's speech titled, "Design Innovation Process", created a great deal of interest among the audience of over 100. The hour-long speech sought to explain user center design in China through examples with several of CBi's influential case studies.
The speech created an applicable "real life" experience for the audience. Audience members were especially drawn to the Blind Mobile video shown during the speech. The video began by demonstrating the everyday struggles blind people in China face. CBi and a client of CBi together created an innovative mobile design specific for the blind community: the Jiu Gong Mobile. The case study proved to be more than just an influential example of design research and strategy. It brought out an emotional reaction from the touching story it represents.
Following the speech, several questions were specifically directed to CBi, demonstrating a curiosity surrounding the leadership and methodology CBi represents. Several audience members expressed keen interest in learning about other case studies, learning more about CBi, and their influence in the future of China design.