Chinese Family Lifestyle and Interior Design Trend Research

A design research project assigned by a well-known Japanese appliance enterprise has been successfully executed. With the focus on Chinese families' lifestyle and interior design trend, we have researched in Beijing, Shanghai and Guangzhou by using quantitative and qualitative methods. Finally, CBI provided a comprehensive report which proposed the customer development plan and marketing methods for designing new products.

CBI was invited to give lectures for related departments and expected to continue the cooperation with the customer further.