Observation Lab Established in CBI
news
07.01.10
To strengthen the company's design research capability, a room equipped with latest audio and video devices was just put into use as the Observation Lab in CBI recently. It also enriched the technical devices for research work.
The Observation Lab is widely used in consumer study area. With a one direction glass set in the lab, the client as well as the researcher can observe the consumers' behavior, so as to test products and get points of views from the consumer. With the startup of the observation lab, it improved the efficiency of design research.
This newly-established Observation Lab will play an important role in recent research projects.
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