Family Audit: Middle Class Lifestyle in China


To better understand the global market of the middle class, Design Continuum, the Boston-based multidisciplinary design consultancy started to do the in-depth and extensive socio-cultural research worldwide in July. CBI was happy to be the research partner in China. Different from the traditional research, CBI tried to locate the interviewee families in the 2nd-tier cities instead of the Super Cities like Shanghai, Beijing and Guangzhou.

This interesting and profound research provides unique insights into the emerging socio-cultural trends that will influence the industry or business as input for the innovation process. 

Design Continuum felt satisfied with CBI's multi-dimensional input. "Real people inspire innovation! We highly appreciate what CBI has done for us in China." said Mark Bates, the principle of Design Continuum.


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