Heidelberg:Industrial Design and the Chinese Market

With the request from Heidelberger Druckmaschinen AG, CBI organized a meeting of Industrial Design and the Chinese Market on Sept. 17, 2006 in Shanghai. This meeting drew much attention from Heidelberg's top management. Vice President Mr. Gerd Raasch led a team to discuss with the local experts for more than 3 hours. All the local experts are iF design award China jurors from 2003 to 2006.

With a global market share for sheetfed offset printing machines of more than 40 percent, Heidelberger Druckmaschinen AG (Heidelberg) is the world's leading solution provider for commercial and industrial customers in the print media industry. Headquartered in Heidelberg, Germany, the company focuses on the entire process and value chain for popular format classes in the sheetfed offset and flexographic printing sectors. Apart from printing presses, the product portfolio includes plate imaging devices and finishing equipment, as well as software components designed to integrate all print manufacturing processes. In addition, Heidelberg offers a wide range of spare parts, consumables, used equipment and services, along with extensive training programs provided by the Print Media Academy. Furthermore, the Company assists its customers' investment plans by offering financing concepts.

With development and production sites in six countries and some 250 sales offices worldwide, the company offers services to more than 200,000 customers around the globe. Heidelberg generates 85 percent of global sales through company-owned sales offices and well above 80 percent outside of Germany. In fiscal year 2005/2006, Heidelberg achieved sales of 3.586 billion Euro referring to the divisions Press, Postpress and Financial Services as well as a net profit of 135 million Euro. As of March 31, 2006, the Group employed 18,716 staff worldwide.

Now, Heidelberg is expanding into China by setting up plants and scheduling to manufacture presses in the local market. "The local experience is much important for our new business here, thank you for your excellent organization!" remarked by Mr. Gerd Raasch.

CBI feels honored to deliver such service to Heidelberg.

A Snapshot of Meeting Onsite	Heidelberg Powerful Press