Invited to Speak for Master Degree Course at Tongji CAUP
news
08.10.31
October 20,2008, the President of CBI Cathy Huang was invited by Tongji University CAUP and Professor Jan Staël von Holstein to give a lecture on the master degree autumn course of "An Introduction to Brand Strategies, Creation and Management of Brands".
On the class, Cathy Huang was given a lecture entitled "Brand Identity History", talking about brand research and analysis, brand strategies and brand development planning, and discussing the historical development of brand identity. While explaining the theory, Cathy Huang also gave a vivid case study in the lecture which achieved an active response among the students.
Other lecturers are:
Jan Staël von Holstein, Co-chairman of the Network with a Silver Lining
Parson Ge, Founder of PG Design & Brand Consulting
Dr. Ulf Ausprung, General manager of Chrysler Group (China) Sales Ltd.
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